![]() ![]() Staffing, merchandising, inventory management and packaging were considered with an emphasis on health and safety.Ī rendering of the SoHo store. The idea is to try out a racquet, play a little pickle ball, shoot the new WNBA basketball ball or toss around a soccer ball.Įarly on in the store’s buildout, the team considered whether consumers would ever want to return to fitting rooms or buy something that others had touched, Devin said. Consumers can shoot a few hoops, test out the tennis hitting wall or participate in other in-store activities. Wilson Park, the store has a transformable center that occupies about 25 percent of the total store. There were so many vacancies everywhere that it felt post-apocalyptic.” ![]() Restaurants were working out how to stay in business with makeshift shanties on sidewalks. Recalling wrapping up the deal for the store then, “when New York was bleak,” Devin said, “No one was around. Located in the heart of SoHo on lower Broadway, the store is in a commercialized stretch of the neighborhood that is decidedly livelier than it was last year at this time, when New York City retailers and businesses were still just yawning back to life after the pandemic shutdown. To create a traditional retail store wouldn’t feel intuitive.” We’re a brand that has always been about sports. In an interview Tuesday, Wilson Sportswear president Gordon Devin said creating such a playful retail environment felt intuitive, “given that we are who we are.
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